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Emerging from Lockdown with Little by Little

Emerging from Lockdown with Little by Little

Emerging from lockdown with Little by Little...

  1. It's been a crazy year for all of us! What does stepping out of lockdown look like for you? 

Like everyone, we’ve had to make big readjustments to daily life; personally and professionally. We have five young children between us so getting to grips with homeschooling was one of our biggest challenges. Work was being squeezed around Zoom classes and in the beginning there was certainly an element of muddling and juggling! However, over time, we found our groove in this new normal. 

The beauty of running an online, digital business (and being best friends) has been the flexibility it’s afforded us to ride the ups and downs of the year together.


  1. There have been some upsides to lockdown...what are your highlights of this last year?  

It’s been eventful for both of us! Baby girl Cox and baby boy Fuggle landed in lockdown. Georgina moved house and is 3 months into countryside living. We’ve made new friends along the way too. With face to face engagements being off the cards for some time, this little online community we’ve fostered over the last few years has kept us connected and able to explore new opportunities and collaborations. For that, we are so grateful. We’ve even made two new recruits!

  1. When all restrictions eventually lift, how will you and the brand be celebrating?

We’re longing to see one another in person and meet each other’s lockdown babies. It feels so bizarre to be saying it! We’ve missed those simple interactions the most. From a brand perspective, Annbel’s return from mat leave means she has her creative design hat back on and is working on new collections. We’re hoping to reach more customers and raise more funds for Luminary. Outside of work - we can look forward to getting glammed up again! 


  1. Looking forward to the future, what is coming for Little by Little this year?

2021 is going to be an exciting year for us. We have two new additions to the team, helping shape our journey. A summer collection will be launched followed by an exciting collaborative Christmas collection with a talented chef. We’re so excited about the new lines and this new season. Can’t wait to share more with you really soon!


  1. Lastly, your top jewellery picks for the new season!

We’re loving crushed and mixed metals, hoops and layered necklaces to inject some glamour into 2021. For us, summer is all about the Wedge and Seville collection; you can mix and match to create a unique multi-layer effect to suit your mood, change up look and just have some fun with your summer style. Now all we need is a party invite! 

  • Post author
    verity hurd