1. What is ‘Little By Little’ and what are your core values?

I think at our core lies the desire to offer people beautiful elegant jewellery that gives back to people and the planet.

2. Why is the brand called ‘Little By Little’?

The naming of little by Little came about because at it’s crux we were a small unit who had big aspirations and this quote struck us and informed us as we dreamed of our business:

“ Little by little… one travels far.” J.R.R Tolkien

3. What does sustainability mean to Little by Little?

WeIl, I think the principle of being sustainable lies in the area of relationship. When you refer to ethical Jewellery it is about having a transparent, fair and enabling chain of custody.

4. Why is it important to be transparent?

Within an industry that traditionally is all about smoke and mirrors and concealing your source, because this is seen to be your USP. It has been interesting to bring the focus back to the design and revealing how it evolves from a concept, working in collaboration with our makers into our final pieces. Rather than concealing our sources we are trying at every stage to reveal things to people. 

5. Where is the jewellery manufactured and why is this important to the brand?

The jewellery is lovingly created by a well established jewellery producer in Lima, Peru. The factory has been running for 25 years, employs 350 people and has just 25 clients. From its inception its aim was always to bring opportunity and employment which it does this by giving jobs to people with no prior technical experience, training them in the art of jewellery. Having visited herself, Annabel can verify that it is a well equipped, safe and spacious place to work. 

We also know the excellent team who make our jewellery. They are made up of 3 key individuals who we liaise with regularly; Piero, Mayra and Sandra. Knowing these individuals is really important to feeling like we own and are proud of the brand.

6. Why does LBL think it is important to collaborate with a charity? 

Right from our first thoughts we knew that we wanted to tackle the plight of food poverty faced by many around the world. This ambition came first; the jewellery followed.

Our charitable partner is Luminary Bakery – they are a London based charity that provides opportunities for women to build a future for themselves. They have a safe and professional environment where women can grow holistically – encouraging ambition, restoration and second chances. They use baking as a tool to take women on a journey to employability and entrepreneurship, equipping them with transferable skills for the working world. Luminary offer courses, work experience and paid employment within the bakery, empowering women to build their career. By investing in and releasing them to realise women’s dreams, through training, employment and community, we aim to break the generational cycles of abuse, prostitution, criminal activity and poverty. With every purchase of Little by Little jewellery we donate sufficient funds to enable a disadvantaged woman to train at the bakery for a day, building her career.